A KBB buyer's job involves acquiring used vehicles for a dealership by responding to online leads from sources like the Kelley Blue Book Instant Cash Offer, communicating with potential sellers, and negotiating purchase prices. Key responsibilities include managing communications via phone, email, and text, setting appointments, evaluating vehicle condition, and using CRM software to track leads and appointments. The role requires strong communication, negotiation, and computer skills to meet sales goals and ensure customer satisfaction.
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